Collection: Color Wow

Color Wow is more than just passionate about hair care—it's truly hair-obsessed. Committed to using only the highest quality, science-backed ingredients, the brand consistently pushes the boundaries of innovation to deliver groundbreaking products with real results. Color Wow goes beyond today’s clean beauty standards, banning over 1,500 harmful ingredients, including 70 additional ingredients that can dull or distort hair color. But it’s not just about what’s left out—Color Wow ensures their formulas are packed with multiple heat protectants for safer styling and healthier-looking hair. Trusted by those who demand excellence, Color Wow delivers hair care without compromise.