Jessica Vegas Academy

Braids & Beers — A Partnership Opportunity

We bring the concept, the expert instruction, and the promotion. You bring your audience, your venue, and your bar.

The 21M+ View Concept
Selling Out Globally
20 per session

The concept

Learn to braid. Grab a drink. Actually nail the school run.

The opportunity

This isn't a room hire.
It's a partnership.

You've probably seen the viral sensation — dads in a UK pub learning to braid their daughters' hair over a pint. The concept hit 21 million views online and has been selling out cities overseas and across Australia. Now, it's coming here.

We're launching Braids & Beers — our local and professionally taught version — and we're not looking for a venue to hire. We're looking for a partner.

Your venue has a community reputation and an audience that's already engaged. Our Academy has a database of local parents, a growing social following, and a proven concept that generates organic content every time it runs.

  • Guaranteed bar spend 15–20 people, 2+ hours, bar open throughout — from the moment doors open.
  • New customer acquisition Parents attending Braids & Beers likely haven't been in on a Tuesday. A great night means they return.
  • Organic social content Every session generates shareable video. Your venue is tagged in every post before, during, and after.
  • Community positioning Venues that host this are seen as local pillars — not just somewhere to drink. Local press loves it.
  • Your email list stays private You send the invite — we write it. Your subscribers, your open rate, your relationship.

Making waves across the globe

Viral media feature
Viral media feature
Viral media feature

The Process

How it works

1

Pick a Date

We agree on a quiet weeknight (Tues-Thurs) or Sunday afternoon.

2

Hands-off Marketing

We handle all the ticketing, equipment, and instruction. Zero effort for you.

3

Guaranteed Spend

Attendees arrive with a $20 funded voucher, locking in a $300-$400 minimum bar spend.

4

Host & Earn

You provide the tables and bar. We teach, and you gain organic exposure and future regulars.

What we need vs What we bring

From you: A reserved space Tables, chairs for 20 people, and access to a TV or projector.
From us: Everything else Professional hair artists, all branding, marketing, ticketing, and equipment.

Who are we?

Jessica Vegas Academy

With years of experience in the beauty industry, we've successfully run countless workshops—from teen makeup & hair to beginner masterclasses. Now, we're bringing our expertise to the pub.

  • Professional Hair Artists
  • Established Local Audience
  • Dedicated Marketing Team

Availability

Current open dates

Select a date below to request hosting at your venue. Don't see a date that works? Email us to discuss custom availability.

May 15

6:30 PM

BOOKED OUT
June 16

6:30 PM

BOOKED OUT
June 30

6:30 PM

Request this date
July 21

6:30 PM

Request this date

Let's talk

Ready to partner?

We're looking for 2–3 Founding Venue Partners to launch with. First in, first named.

Email us to secure a date